Digital Marketing is the procedure of moldings clients need by the digital marketing strategy and methods
and to influence audience by the statics, branding, graphics and contents. And on the process, WCE is the
one who believes by making students aware and providing them proper education on this. We at WCE provide the
excellent equip to our students that they can gain the success in their life by joining Digital Marketing
Course in WCE. Our institute has ranked the highest position by providing the best digital marketing course
in Kanpur.
Why WCE Is The Best Digital Marketing Institute In Kanpur?
In this world, every new student wants to do something out of the box & you want to live in your fanciful
world, there you gain the immense success & respect. We understand how, an individual holds the importance.
We are at WCE praising you to get your dreams in reality because we believe in you & in your dreams too.
And, if you are one, who wants to be the Digital Marketer then you are in the right path because you have
taken one step ahead to fulfill your dream.
As we mentioned why WCE is the best digital marketing institute in Kanpur because understanding students
need is our prior motive & we prepare you for a better future by providing you excellent indoctrinate by the
IT professionals with the high technology & equipment.
Grasp the new module of digital marketing by understanding the methods of it. Our experts in IT sectors will
help you to educate the importance of digital marketing in this 21st century and what are the needs for the
growth of any business. Our organization and skilled team will succor you with the fundamentals of digital
marketing which are very much required in this competitive edge.
Clasp the digital marketing and branding knowledge by locking your seat and yourself in Kanpur’s leading WCE
digital marketing institute. & learn the mastery of marketing and branding in the competitive era without
any barriers to fulfill all your desires and dreams. Our experts will teach you the advance tactics of
technology.
Advance the knowledge and need of digital marketing with our professionals at WCE to understand the depth
statics of every client, customers and business need by educating yourself the digital marketing course in
Kanpur.
Education is everything whether it is technical or traditional, WCE focuses on both.
What is marketing?
What is Digital Marketing?
Understanding Marketing Process
Why Digital Marketing wins over traditional Marketing?
Understanding Digital Marketing Process
Increasing Visibility/Visitors/Targeted Traffic
Understanding Internet and web
Domain names & domain extensions/Hosting
Different types of web servers/Websites
Building website using CMS in Class
What is email marketing?
How email works?
Types of email marketing- Opt-in & bulk emailing
What is opt-in email marketing?
Setting up email marketing account
Best platforms to do opt-in email marketing
Google Ad Words/Ad words account structure
Creating Search Campaigns
Understanding keywords/Creating ads
Creating Display Campaign/Optimizing
Remarketing
Introduction to Google Analytics
How Google analytics works
What is link tagging/filters & segments
How to view customized reports
Monitoring traffic sources
Taking corrective actions if required
What is Social Media?
Understanding the existing Social Media paradigms & Pychology
How social media marketing is different from others
Forms of Internet marketing
Facebook marketing
LinkedIn Marketing
Twitter Marketing
Video Marketing
What is Online Advertising?
Display Advertising/advertising
What are Payment Modules?
Companies that provide online advertising solution
Creating Banner Ads Using Tools
What is E-commerce?
Payment Gateways, Merchant Accounts & Logistics for physical goods.
Integrating Woo commerce and setting up an ecommerce store on Word Press.
Understanding Mobile Devices
Creating mobile website through Word Press
Use of tools to create mobile Websites
Use of tools to create mobile app
What is Content Marketing?
Objective of content marketing
Content marketing 7 steps strategy building process
Ways to monetizing authority Blog
How to market your content?
What is online reputation management?
Why online reputation management is need of our
Understanding ORM scenario
How to deal with criticism online
10 Online reputation management Commandments
15 ways to create positive brand image online
Understanding tools for monitoring online reputation
Step by step guide to overcome negative online reputation
Best examples of online reputation management
What is affiliate marketing?
3 A's of affiliate marketing
Live examples of how people are making money as an affiliate
Getting your started as an affiliate
Getting you approved as an affiliate from India's top affiliate agencies
Trainer shares his secrets of affiliate marketing
What is affiliate marketing?
What is AdSense?
How to get approved for AdSense?
Cool trick to get AdSense approval by Google
Using your AdSense account interface
Placing ads on your Blog
What is SEO?
Introduction to SERP.
What are search engines?
How search engines work.
Major functions of a search engine.
What are keywords?
Different types of keywords.
Google keyword planner tool.
Keywords research process.
Understanding keywords mix.
Google Operator : So that you can find anything on the web.
- What are primary keywords, secondary keywords and tertiary keywords?
- Keywords optimization.
- Content optimization & planning.
- Understanding your audience for content planning.
- What is the difference between keywords stuffing & keyword placement.
- Internal linking.
- Meta tags creation.
- Creating Webpage in HTML.
- Using google webmasters tool & website verification.
- Sitemap creation & submission in website & webmasters.
- Sitemap creation & submission in website & webmasters.
- How to write a content for article, blog and press release.
Off Page optimization
- What is Domain Authority?
- How to increase Domain Authority
- What are back links?
- Types of back links.
- What is link building?
- Types of link building
- Do's and Dont's of link building
- Link building strategies for your business
- Easy link acquisition techniques
Local SEO
- Google places optimization
- Classified submissions
- Using H card
- Citation
Top tools for SEO
Monitoring SEO process
Preparing SEO reports
How to create SEO Strategy for your business
What is link juice?
Importance of domain and page authority
Importance of domain and page authority
What is Google Panda Algorithm?
What is Google Panda Algorithm?
What is Google EMD Update?
How to save your site from Google Panda, Penguin and EMD Update
How to recover your site from Panda, Penguin and EMD
